Compare the Love Language Used in ‘Quickdraw’ Essay

Quickdraw is a poem about the end and break down of a relationship. Specifically an argument between the speaker and their other half and the feelings felt by the speaker in the poem. It has many similarities and differences with In Paris with You a poem about a very negative relationship with the speaker who is desperately in love with someone who is just using them. The poem uses a play on words and anytime the words Paris and love are mentioned you have to switch them, so Paris means love and love means Paris. These poems have similarities and difference and these can be explored through language techniques and key themes. Both Quickdraw and In Paris with You explore negative sides to a relationship. In Quickdraw the negative side is the pain of the break up at the ending of the relationship â€Å"hear me groan You’ve wounded me† this shows the pain the speaker is going through during the breakdown and end of their relationship. In In Paris with you they explore a different side of a negative relationship, the love the speaker feels for someone and the way they are being used by that person â€Å"Yes I’m angry at the way I’ve been bamboozled†¦ I’m in Paris with you† this shows that although the speaker is angry at being used, she is still in love with them (I’m in Paris†¦ = I’m in love†¦ ). In In Paris with You the speaker expresses their love for the other person â€Å"I’m in Paris with You† (meaning â€Å"I’m in love with You) is repeated throughout the poem. But they also have differences such as, some other aspects of their structure, some of the themes of the poems. In Paris with You and Quickdraw both explore negative relationships, a relationship between a person absolutely besotted over someone who is using them and doesn’t feel anything back for them or the argumentative end to a relationship where both of them are hurling insults at the other and breaking u their relationship.

A Hard Day’s Night- A Study in Fame, Paranoia, and Claustrophobia

Who among us has not heard of the Beatles, or know of their influence in everyday society. Their music fills elevators around the world, there have been thousands of books and movies recorded detailing every event of their personal and professional lives, and who can’t resist singing alone, if only under our breath, when ever we hear these classic songs.To watch the movie A Hard Day’s Night, starring the Beatles, created at the height of their popularity, your first thought is this is a movie to promote the Beatles and display their music.They are grown men, running around, having fun in the midst of a hectic lifestyle that very successful performers live. They seemingly don’t have a care in the world, but just need to show up and start playing their music on time, with much enthusiasm, while their manager, George Martin, does all the worrying for them.While the movie is entertaining, and has some great, full length versions of classic Beatles music, the underlyi ng theme is that of 4 grown men, dealing with the constraints and frustrations of enormous fame and popularity.They are not allowed to roam free about the city, or on the train they are riding, for fear of being overrun with groupies. Instead they are subject to do what George Martin tells them to do, because after all he is their ‘manager’, as if 4 grown men need someone to manage their personal lives as well as their professional.Their fame is so overwhelming, it often times disarms people who run into them unknowingly. When John Lennon meets a woman on the train who is taken back because she knows â€Å"it’s him†, he repeatedly denies it, and says he just looks like him. They start a conversation about how John is not really the persona of John Lennon the Beatle, but at that point in time he is John Lennon the private person, who wants to get to know the woman he just met, the woman, is insisting that she is right and knows John Lennon when she sees him .After a few exchanges, John convinces her that he just looks like John the Beatle, she ends up confessing, â€Å"You don’t really look like him at all.† Once she concludes that, she is not interested in him anymore.This is the prominent theme that is presented concerning their fame. Once recognized, people don’t really like them at all. At that time, they were criticized for having long hair, for wearing funny clothes, being brash and generally rebelling against society in general. It is mild to us today, but at that time they were radicals.This theme is seen again as Ringo is walking down the street. At first he is recognized and runs away from a young, female fan. When he steps out of a costume shop wearing a disguise, he speaks to the same woman who now tells him to â€Å"get lost.†One of the drawbacks of their fame is that because their personal life is examined so closely, and their inner most thoughts and feelings are put to music, arousing the sam e strong feelings in others, somehow total strangers feel as though they can walk up to them and act like they know everything about each one, right away.This causes a great sense of unsettled discomfort in the lives of the Beatles. They are desperately trying throughout the whole movie to be understood and accepted for just who they are.At the time of this movies release, in 1964, there were many big social changes going on around the world. Music before the Beatles, with the exception of Elvis Presley, was primarily either a solo singer, or a 3 piece band playing conservative music, that was well choreographed.When the Beatles came on stage, all of a sudden there were 4 instruments creating a loud, driving beat, with lyrics that spoke of love and desire, unlike anything that was ever heard before in mainstream America. Their entrance into this country is often times referred to as the ‘Beatles Explosion’.John Lennon himself stated that they were more popular the Jesus Christ at that time. The statement itself stirred up even more fame, and more attention- be it good or bad- adding fuel to the fire. It seemed as though their every move was documented, imitated, and capitalized on any way possible.

Nutrition and Junk Food Essay

Tired, crabby, or unfocused in class? It could be the food you are eating. The lack of Introduction hooks the reader with a question. Thesis presented as last sentence of introductory paragraph. healthy and tasty school lunch selections has recently become a problem in almost every elementary, middle and high school across the nation. Most schools sell junk food to students and I think this is wrong. There are many good reasons to remove junk food from school lunch menus, and creating a healthier student body is number one. Junk foods should be taken out of school lunch menus because they affect your body and mind in negative ways. Junk food is a major cause of childhood obesity. 32% of youth are overweight and nearly 74% are unfit. The bad food offered in public schools contributes to this unacceptable Writer takes a clear position Authoritative position supported by citing research and using statistics. Details and facts support position. problem. A single 12-ounce can of soda has as Many of these sodas much as 13 teaspoons of sugar in the form of high-fructose corn syrup. are available to kids in school at low prices as well as many other completely unhealthy foods like chips and cookies. School lunches have a very high fat content and the USDA supplies schools with the same commodity foods as prisons. Due to the lack of fresh and flavorful food, many students will choose to buy the cheap junk food offered instead. If we could stock vending machines and cafeterias Language is precise and lively. Sentence structures are varied. with healthier foods, it would definitely make a dent in the childhood obesity rate. Another reason cafeterias should start serving healthier food is that junk food does Second body paragraph present another fully developed reason for position. ot give kids the energy needed to stay focused in school or the power to participate in sports. Lunch is right in the middle of the day; if you eat fatty or sugary foods, it could cause you to get tired and not pay attention in your afternoon classes. In addition, junk food zaps your energy, which affects your physical activity. You cannot perform your best if you don’t have any energy. practice. Many people on my swim team used to snack on chips and soda before When some of us complained about Appropriate anecdote used to support argument. etting tired and not being able to make it through practice, our coach asked us what we were eating beforehand. When he heard about our diet, he told us that we shouldn’t be consuming fried, fatty foods before we exercise. We should be eating healthy, natural foods because these give us energy and are good for our bodies. Many people may argue that banning junk food in schools is not a good idea. Concession and thorough response to counterargument. Students Sentence styles and structures are varied. say that junk food just tastes better than healthy food and they prefer it. There is no rule that says healthy food can’t taste good! Many junk foods can be replaced by similar tasting, healthier substitutes. Instead of fried chips, provide baked. Instead of soda, offer carbonated fruit juice. If substituting all of the unhealthy foods does not work, what about reducing the amount that we serve? Have a healthy main portion for lunch and a small dessert; sweets are not bad as long as they are consumed in moderation. There are multiple ways to solve the problem of people’s taste buds craving tasty foods. We just have to enforce this change. Providing junk food in school cafeterias is just an all-around bad idea. academic and physical potential. We need to eat The food we Call to action concludes essay. healthy food so we can reach our fullest eat affects our body and mind and we need to take advantage of that! Now that we understand the problem, it’s time to fix it by banning the sale of junk food in schools. Writing demonstrates proficient use of standard and academic English. Commentary This essay is an example of 7th grade advanced persuasive essay writing. The essay presents a clear position and does so in an original and engaging fashion. Support for the position is developed well with facts and anecdotes. Though insufficient research is cited to support some assertions, overall, this 7th grader has presented a compelling and convincing argument and used an authoritative tone and strategic language to convince readers of her position. The writer uses lively and specific language, which also helps to persuade readers. There is significant sentence variety in the essay along with clear control of writing conventions and spelling.

Business Ethics Topics.. 5 questions each have their own title Essay

Business Ethics Topics.. 5 questions each have their own title - Essay Example If the objective is to achieve the greatest good for the greatest number, one must work with estimates. (97) McGee explains that the most important principle that all ethical organizations in all cultures should consider is not to breach or contribute in any way to the breaching of individual contract rights. Rosenthal (2013) says â€Å"Ethics in international business is a very complex issue since ethical standards differ among different countries. Some issues which organizations should establish an ethical standpoint include corporate governance, social responsibility, targeted marketing and corruption.† When trading in international markets, participants should be aware of different ethical standards and business standpoints of various groups around the world. A trader should always ensure that high ethical standards are observed and also be prepared to accept the different standards and expectations of others as well as the reasons for them. Bibliography Frankel, Paul, McG ee, Robert, and Tibor, Machan. Business Ethics in the Global Market. Hoover institution Pr.1999.print Rosenthal, Joel. â€Å"Ethics and International affairs: A primer†. ... al with the help of what is not public knowledge and therefore giving them an advantage over the rest of the market participants who are on the outside (Machan and Chester, 131) The Pros of insider trading includes: it increase the overall efficiency of transactions in the market. McGee (2009) argues that â€Å"those trading from the inside send signals to others whose reactions then help propel the market to its new level of efficiency† (67).Another pro for insider trading according to McGee is that it allows the executives to use inside information to cut the company costs through saving on payroll costs. It is an alternative form of compensation that makes it possible for the organization to pay a lower salary (McGee, 67).The cons of insider trading include; it is morally not right for some individuals to gain from inside information by making huge profits with such little effort. Also business is like level playing field where all individuals should benefit from informatio nal equally and not where others enjoy informational advantages over others. Insider trading is economically beneficial since stocks can trade at prices that reflect more information. Those who are against insider trading base their arguments on emotional appeals and not sound economic analysis. Bibliography Machan,Tibor & Chesher,James. A Primer on Business Ethics.Rowman & Little field. 2003.print McGee, Robert. â€Å"Analyzing Insider Trading from the Perspectives of Utilitarian Ethics and Rights Theory†. Journal of Business Ethics Springer.2009.DOI 10.1007/s10551-009-0068-2 Question#3. Capitalism is the political economic system in which the institution of the right to private property is fully protected. It is an economic arrangement of an organized human community. It is a type of legal order

WTO (world trade organization) Research Paper Example | Topics and Well Written Essays - 500 words

WTO (world trade organization) - Research Paper Example Hence, the origin dates back almost a century ago. The mother of WTO was General Agreement on Tariffs and Trade (GATT) (Ministry of Commerce and Industries 1). GATT offered some basic trade rules for member countries. However, with time it grew to an influential economic powerhouse. The aim of GATT was to have efficient trade rules to have a stable and predictable world trade. As a result, under GATT there was a reduction of tariffs and formidable trade rules. The initial members were twenty-three countries that were known as Contracting Parties (Ministry of Commerce and Industries 1). The members met in every six moths to negotiate on various issues of trade affecting member countries. Moreover, larger negotiating sessions â€Å"rounds† were held to deal with emerging issues (Ministry of Commerce and Industries 1). The body grew over the years. In the growth, there were more issues as well as greater responsibility. Moreover, reductions of tariffs in this period forced countries to divert their attention to addressing non-tariff trade barriers that were affecting the world trade. After this period, there were several rounds held. The most significant of the rounds was the Uruguay round. The round led to the birth of an organization that covered expanded issue of trade (Ministry of Commerce and Industries 1). In this round, over 120 countries took place (Ministry of Commerce and Industries 1). It was claimed to be the most significant trade negotiations to have happened. The result of the negotiations was formally approved in Marrakesh, morocco on 15 April 1994 (Ministry of Commerce and Industries 1). The approval led to the birth of WTO. There are various functions of WTO. The significant function is to negotiate for the reduction of barriers to trade and agree on principles of operation of the international trade (World Trade Organization (WTO) 1). Secondly, the organization plays a key role in reviewing of policies relating to trade. It

Synopsis of the Last Supper Accounts Essay Example | Topics and Well Written Essays - 250 words

Synopsis of the Last Supper Accounts - Essay Example Notably, Jesus sent two of his disciples to prepare for the Passover meal, on the first day of the Unleavened Bread. On the evening, Jesus invited his twelve disciples in a table and informed them that one of them will betray him (Lietzmann, 2000). Jesus took the unleavened bread, broke it into pieces and asked his father to bless it. He gave the pieces of bread to his disciples telling them "This is my body, given to you. Do this in remembrance of me" Luke 22:19. In the same regards, he took the cup of wine and shared it with the disciples telling them that that is his blood that will be shed for the atonement of their sins. The Passover ceremony was commemorated by the Israelites for their escape from bondage in Egypt. In the book of exodus, the Israelites were asked to paint their door post with the blood of a lamb that was blemishing (Stag, 1962). The event resulted to plagues that forced pharaoh to release the Israelites after the death of the first-born. Therefore, Jesus used the day to celebrate with his disciples and remind them that his mission on earth is over. Jesus showed his disciples that he was the Lamb of God who will shed his blood for the atonement of their sins. The wine was served to the disciples four times during the last supper, which signified the redemption (Lietzmann, 2000). Notably, the first cup according to Jewish tradition was the sanctification cup; the second was the cup of judgment; the third was the redemption; while the last was the cup of kingdom. The three Gospel books, present a detailed description of the events that happened the night of the Last Supper. However, the book of Acts that was probably written before the other Gospels talks about the Supper but it puts emphasis on the theological basis of the event instead of giving details and background of the event (Stag, 1962). The Gospel of Luke, 22:19 contains some

Cultural Event Report Essay Example | Topics and Well Written Essays - 500 words - 13

Cultural Event Report - Essay Example As announced, the exhibits during that particular day include: Read My Pins: The Madeleine Albright Collection; the Yves Saint Laurent: The Retrospective; Focus: Earth & Fire; Garry Winogrand: Women Are Beautiful; and Blue & White: A Ceramic Journey; among 22 events. There were two building in the premises: the North Building that housed the main museum, which is a seven-storey structure. Likewise, another building, the Frederic C. Hamilton Building house additional collections of the museum. Both architectural structures are forms of art in themselves as they used innovative styles and are uniquely designed. The Yves Saint Laurent: The Retrospective exhibit started on March 25, 2012 and would run until July 8, 2012. It showcased a remarkable collection of haute couture garments, photographs, drawings, and films that exemplify the evolving years of Saint Laurent as a designer. The way the garments, photographs, and memorabilia were presented was just magnificent and is highly indicative of the quality and excellent image that Saint Laurent has exuded through the years. The collection entitled The Dior Years were simply breath-taking in sublime perfection and beauty. Four haute couture garments were showcased in grey, black, white and red; in styles that embody timelessness. Likewise, in another showcase, The Shock of Colors, was equally awe-inspiring as the narrow room was apparently lined from floor to ceiling in a rainbow of fabric swatches, where the walls are covered with pages reportedly taken from Saint Laurent’s old notebooks. The merging of these swatches with the garments displayed effectively delivered the message to the viewing audience. There were still various designer pieces, such as the ‘Paris Rose’, the long evening dress in black and draped with pink satin ribbon on the bodice which was the centerpiece of the exhibit. All these magnificent displays represent years of artistic designs that are being shared

Benefits of Going Green. Improving the Environmental and Ethical Image Essay

Benefits of Going Green. Improving the Environmental and Ethical Image of a Restaurant - Essay Example It is practically one of the biggest business trends of the last quarter of a century alongside adoption of computers and the internet. This then begs the question; what has prompted organizations to take up green ways? Investigations into the issue point to the fact that going green is not just empty trend, but a powerful strategy to gain competitive advantage for organizations in modern times. It enables a company to create a good corporate image and reduce costs thus maximizing profitability. Although there is evidence to support this, several companies have still not found going green a strategy worth pursuing. Hence, this part of the paper explores what going green entails and the benefits it accrues to businesses especially in the automobile industry, the food industry and the accounting/audit industry, which can be extrapolated to any other businesses. What is â€Å"Going Green?† Going green in a business is usually defined as the practice of monitoring, reducing and measuring the environmental and social costs of conducting business (Polimeni et al. 2010). Going green generally involves reducing wastes, decreasing use of energy and adoption of recycling techniques. Depending on the industry, strategies for going green include cutting on paper work, encouraging employees to car-pool, giving incentives to employees to adopt green technologies such as buying hybrid vehicles, reusable water bottles and using alternative sources of energy among others. A company that wishes to go green needs to make it a policy and communicate this to its employees. The policy should contain the company’s commitment to go green and the proposed strategies of doing this as appropriate to the company. The management should be committed to adopt these strategies in order to make employees follow suit. Benefits of Going Green The benefits of adopting green strategies are wide and varied across all industries, especially with the recent global economic melt-down. Case examples of industries that have adopted these strategies and the benefits they have accrued are studied and general benefits accrued discussed at the end. One of the biggest sectors that is directly affected and directly influences all other organizations in terms of the environment is the automobile industry. Vehicle manufacturers are at the forefront of adoption of green technologies, and thus the increasing emphasis on hybrid and electric vehicle. Robinson’s and Schroelder’s (2009) study of Subaru Indiana Automotive Inc. illustrates that through green principles and efficiency improves not only environmental conservation but also profits plus competitive advantages. Employees at every level in the company continuously pursue strategies to increase efficiency, reduce production of wastes and also reduce energy consumption. The strategies have resulted in 14% reduction of ele ctricity consumption since the year 2000, plus the company has not taken any wastes to the depository since 2004 as of 2009. The company has saved on costs in both long term and short term basis, with habits such as dimming lights when workers are on a break reaping immediate savings on costs. Other strategies such as redesigning processes initially increased costs but they have over time resulted in cost-saving. The two authors also found out that going green in the company involves detailed scrutiny of operations and new perspectives, which lead to innovations that create competitive advan

Differences between a felony and a misdemeanor Assignment

Differences between a felony and a misdemeanor - Assignment Example The researcher states that there are significant differences between a felony offense and a misdemeanor offense. According to Currier and Eimermann, understanding these differences is important because it helps in understanding the procedural criminal law differences. The differences between felonies and misdemeanors will also determine the magnitude of punishment that a criminal offender receives. Breach of peace is considered a crime in common law countries. Ms. Singh’s case should be addressed by classifying her crime either as a felony or misdemeanor before deciding the punishment she should receive. The aim of this paper is to bring out the distinction between a felony and a misdemeanor so as to know the punishment that one is likely to receive for the crime of breaching peace. Both felonies and misdemeanors are classes if criminal offenses that are punishable by the law. Many scholars note that the differences between a felony and a misdemeanor lie in the possible penal ties that may be imposed for each type of crime. The consequences of the convictions of felonies and misdemeanors will help in determining the difference between the two classes of crime. Different jurisdictions have different punishments and criminal law procedures for felonies and misdemeanors. In order to understand the difference between a felony and misdemeanor, it is imperative to define the two terms as in the paper.... Definition of a felony The word felony has numerous definitions. The person who commits a felony is commonly referred to as a felon (Scaros, 2004). According to Currier and Eimermann (2009), a felony is defined as a significantly serious crime which is punishable either by death or a term longer than one year in a federal or state prison. Scaros (2004), on the other hand, defines a felony as a serious crime that carries a minimum term of one year or more only in a state prison because one year or less can be served in county jails. However, Emanuel (2007) notes that felons may sometimes receive sentences less than one year, depending on the limits set by the statute or the judge’s discretion. Another way in which a felony may be defined is a crime for which federal law may punish by imprisonment for more than one year or by death (Emanuel, 2007). Felonies are the crimes taken to be of high seriousness. Definition of a misdemeanor A misdemeanor is defined as a criminal offense that is less serious compared to a felony (Currier & Eimermann, 2009). Scaros (2004), defines a misdemeanor as a criminal offense that is not as serious as a felony and is usually punishable by a jail term of less than one year, a fine or both. Another scholar, Emanuel (2007), points out that a misdemeanor is defined by comparing it to a felony. The degree of seriousness of a misdemeanor is much less than that of a felony. He therefore defines a misdemeanor as an instance of misdeed or misbehavior and is considered a transgression or minor offense. Difference between a felony and misdemeanor It is important to note that both felonies and misdemeanors are criminal offenses under common law

Assigment Assignment Example | Topics and Well Written Essays - 1500 words

Assigment - Assignment Example The worst mediator for Ego and his wife however, would probably be his wife’s mother ‘Ubara’ because mediation is undertaken by males not females and ‘Ubara’ is associated to Ego by marriage; with no historical roots the relationship is considered as feeble. The most neutral mediator for Ego would more likely be Ego’s grandfather ‘Ubandu’ because grandparents have strong joking relationships with their grandchildren and ‘Ubandu’ is the male grandparent. It would not be wise and the outcomes would probably be negative if Ego and his wife were to go to a Western marriage counselor. According to Davidheiser (2), unlike American mediation, wherein an impartial third-party mediator is usual, the Mandinka operate with a more subjective relational mediator and the Ndake would do the same. American mediators are involved with the task of sifting out the underlying causal links to the conflict, while at the same time isolating people from the problem. Ego and his wife would be subjected to the Western ideology of conflict resolution and justice, which is in complete conflict to their own. Ndake like Mandinka mediators are more concerned with social order and good relations rather than the actual conflict and its causes; they do not concern themselves with mutual benefit or objective decision making and results, preferring instead to ignore the underlying issues in favor of forgiveness and continuing relationships. In other words, the result of a western marriage counselor would be the couple going separate ways with all assets divided equally in a win-win situation; the result of a Ndake mediator would more likely be Ego and his wife staying together in happiness. Q.2 Jewish humor, founded on satire and stereotypes is ‘alive and thriving’ Berger (xxiv). It does not however, invent the stereotypes or affronts it deals out but instead takes advantage of those already in circulation by manipulat ion and exploitation (Nilsen & Nilsen). Jewish humor emanates from within and among its own people to fill intellectual, social and emotional needs by mocking themselves along with everyone else around them. Although Jewish humor may appear funny it hides cunning and sometimes ingenious stratums, which when taken apart expose deeper underlying issues. It features an irony that is exclusive to the Jewish culture and by being a part of that culture the jokes contain even further meaning. Historically, the Jewish people have used their special brand of humor to deal the lot that life has bestowed them, including the adversities of Diaspora, the Holocaust and alienation. Freud (166-67 cited in Morris) remarked on the particular humor of the Jews, making comment on their preponderance of laughing at their own deficiencies; he further claimed that such humor may be both adverse and offensive, but when used in an adverse manner it is a form of defense. Most of the stories and jokes aimed a gainst particular aspects of Jewish life in the past have been invented by Jews themselves, and because of Jewish dispersion they have endured generations of marginalization and have thus a different view of the world. Self-denouncing and complimentary stories and jokes come from within the group as a means of survival and as Freud claimed, to acquire control of their humor by doing it before and better than non-Jews (Morris). During the holocaust Jewish humor was very much a defense mechanism used as a means of sur

Strategy, Business Information and Analysis Essay

Strategy, Business Information and Analysis - Essay Example This assertion is supported by analysts who predict Amazon will be the fastest company to hit the US $100 billion in annual revenue by 2015 (Manjoo, 2011). Amazon provides a good case company considering its phenomenal success despite the intense competition it faces in all its markets such as the large physical retailers Wal-Mart and Tesco, large e-commerce sites such as Ebay.com and companies that provide e-services, and other ambitious, multi-market tech companies specifically Google, Apple and Facebook Starting out as an online book e-tailer, with its first sale in July 1995, Amazon on the outside seems to be a company that is spreading itself thin. It is no longer easy to neatly sum up what Amazon is. Amazon is no longer a web store, as it provides a myriad other products and services such as making hardware (read the Kindle line of products), providing Cloud computing infrastructure and services and even offering social networking services (for example Kindle’s social ne twork that connects readers of the same book). It is within this diversified portfolio of businesses that Amazon seems to be engaged in that Prahalad and Hamel (1990) stated belies a few shared core competencies. Identifying Amazon’s core competencies Hamel and Prahalad (1996) defined core competencies as those technologies and skills that enable a company to deliver specific benefit(s) to customers. This means that core competencies are not built as commitment to particular market opportunity or product, rather they are built in order to create or improve customer benefits. Products are a result of core competencies. According to Prahalad and Hamel (1990) core competencies can be identified using three attributes: customer value, competitor differentiation and extendibility. To identify a core competence under customer value, a company must continually ask itself if a particular skill makes a significant contribution to a value perceived by the customer. Secondly, to i dentify a core competency the firm needs to benchmark what it has against its competitors. Competitor differentiation comes about either where the company has a capability that is completely unique or is not unique but is superior to what the competition has. This implies that core competencies have to be difficult for competitors to imitate. Finally, the organization will need to ask how the capabilities it has could be used to venture into new product or market arenas. Core competencies need to provide potential access to a wide variety of markets (Prahalad & Hamel, 1990). Looking at Amazon.com two competencies immediately stand out as being core competencies: innovative technology in cloud technologies and online retailing, and consumer analytics. Amazon.com has the largest and most sophisticated collection of online retailing technologies available (Laudon & Traver, 2008). The company deliberately pursues leadership in online technologies. In its US SEC (2005) document Ama zon states that its strategy focuses its development efforts on continuous innovation by creating and enhancing the specialized, proprietary software that is unique to the business, and to license or acquire commercially-developed technology for other applications where available and appropriate. The end products of this focus and core competence include the one-click buying, personalized web pages, software-based product recommendations, Kindle

Fascism vs Communism Essay Example for Free

Fascism vs Communism Essay All within the state, nothing outside the state, nothing against the state. † Benito Mussolini I am writing about a host of differences between Italian Fascism and Soviet Communism. Yes, they both are totalitarian regimes, one under Lenin, then Stalin, who, in my opinion takes the cake for worst ever when it comes to the world’s extensive list of dictators, and Mussolini’s Fascist Regime, who ruled from 1922-1945, the last three years serving as a somewhat puppet ruler in northern Italy for Adolph Hitler, before his unfortunate and brutal death at the hands of partisans. Both nations were militarized, both were dictated, both were ruthless and oppressive to political and foreign enemies, and both were aligned to Nazi Germany at one point. But let’s be real, this is where any sort of comparison comes to a screeching halt. The March on Rome took place on Oct. 22 and last until the 29th of October, 1922. In a time of uncertainty, it was a daring and bold move, and thanks to no intervention by the military on King Emmanuel III’s orders, was a successful one. That week, around 30,000 â€Å"black shirts† assembled and helped bring about the establishment of a new regime, the National Fascist Party. On Oct. 28th, with the King’s blessings, â€Å"Il Duce† assumed all powers as a functioning Prime Minister, and Fascism became a welcome way of living to most Italians. Mussolini would be recognized as his regime slowly but surely took power as a hero to many across Europe at the time and a savior in a sense to his people. As for the Soviets, their rise to power came about as they were being thoroughly and clearly defeated by the Germans on the eastern front in the First World War. †Peace, Land, and Bread† were promised, but the people of Russia and the occupied nations under Soviet control would soon learn otherwise. Military reverses and losses were mounting, and Vladimir Lenin, the coward that he was, made promises that him and his communist state had no intention of following through with. After the treaty was signed, the oppression had to begin immediately to shout down the majority of the populations present complaints. The war began soon between the â€Å"Reds† and the â€Å"Whites†, and the masses suffering at the time of the civil war was only a sample of the taste of what the Soviet people were going to go through in the future. Once Stalin took over, he would over shadow both Hitler and Mussolini in their respective cruelness combined. â€Å"Fascism should rightly be called Corporatism, as it is the merger of corporate and government power. † This is a direct quote from Benito Mussolini, and Fascism more or less lived up to it. The glorious destiny and manifestation of the nation and its peoples were more important than the individual, something that was the extreme opposite of the supposed rights for all individuals of Communism, which purpose was to ensure rights for the factory workers over the factory owners, the poor masses over the rich elite, something that was precarious considering the Soviets were as a majority peasants, who, when coming to power under Lenin or Stalin, now had to watch themselves as any move deemed too right or wrong could get you killed in this backwards, barbaric communist state. As factory workers in a nation such as Fascist Italy, you might be working for less Lira and strikes were out of the question unless you didn’t value your own life, but it was necessary for the resurrection and rebirth of the Roman Empire, which Mussolini tried in earnest to turn Italy from a 2nd rate European Power to a World Power, which he in my opinion succeeded. While the Soviets, especially under Stalin, were also into updating their countries industrialization and economy, at the cost of literally millions of human lives. I’m not trying to say that Italy’s Fascism was a saint, as many thousands were locked away and or perished under Mussolini’s Regime, but literally tens of millions would die for this greater â€Å"communist† cause. While Mussolini was promoting successfully an increased birth rate, the Communist cause was killing people as fast as the bubonic plague. Let me put it this way, Communism protects the individual at the all costs, while Fascism protects the States interests, to the cost and sacrifice of the individual and his rights. And lastly, if Fascism had anything in common with Communism, Mussolini wouldn’t have sent a expeditionary force in with the axis after Operation Barabossa opened up. What was a force of 50,000 was expanded into the 200,000 strong 8th Italian Army, fighting with bravery, valor and even leading the last documented (and successful) cavalry charge against the Soviets on the eastern front. Both nations had intervened for their opposing sides during the Spanish Civil War, the Soviets for the republicans, Fascist clearly for â€Å"Il Caudillo† General Franco and his Nationalists. While both were revolutionist governments with a need for oppression, I admire the Nationalistic aspects of all Fascist regimes in Europe. Not saying that I agree with or condone genocide on any scale commited by Fascism like the Ustasha Regime of Croatia, The Iron Guard of Romania, or the Anti- Jewish laws enforced by Germany or Italy, But they fought with selflessness and sacrificed their lives for their nation, something Americans used to do and believe in, when this liberal change took over I don’t know. But you can bet your life that if this country suffered invasion from China, I’d defend with my life this coast as the Germans had Normandy. Or if we were invaded by Mexico, I’d defend our deserts as the Italian Parachute Division Folgore defended their African positions, to the last man. Bottom line: Communism has more differences than similarities with Fascism. Sources: Brutal Friendship: Mussolini, Hitler, and the fall of Italian Fascism, F. W. Deakin Wikipedia. com BrainyQuotes. com The Third Reich: a new history, Michael Burleigh

Teaching Diverse Learners In Any School Environment Education Essay

Teaching Diverse Learners In Any School Environment Education Essay In this course, youll review relevant research, observe video discussions and classroom examples, and do activities on working with learners who are at different levels and who have different learning abilities and approaches. At the end of this course, you will better understand how to identify the various aspects of diversity that affect foreign language learning; and be able to develop strategies for improving the learning of all students in your classroom. You will partake in activities will focus on how to be a leader in your school for diversity, how to assess diversity in your classroom, how to think critically about new ways to teach your curriculum, and how to engage diversity among students. Teachers today gain a broad range of experiences and perspectives through working in public schools today and meet students that differ from them culturally, linguistically, and ethnically. Creating a classroom that caters to these diverse students offers a powerful resource for them to learn more in different ways, in new environments, and with different types of people. Every single teacher in our continuously changing and diverse system has the power to serve as an invaluable resource for all students and peers. Teachers will learn how to become an enabler in the classroom and in their school catering their classroom for all types of students especially because of the growing diversity in U.S. classrooms. The student will be able to: à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Use assessment tools to utilize in your class à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Gain classroom tips and activities through à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Learn best practices à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Create an action plan to increase diversity understanding in your school both in and out of the classroom à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Ã‚  Ã‚   Network with other educators who are concerned with diversity Define and understand disability in the United States Deal with conflict Set up a classroom that caters to diversity Incorporate all types of students Incorporate University Design for Learning Online Learning with Full Instructor Facilitation Our institution maintains an online platform that automatically grades student pre- and post-assessments, monitors their participation in the lecture, and awards them credit when they post in the discussion area. Instructors will monitor the progress and quality of work the students provide, including the threaded discussions, and will provide feedback and evaluate the midterm and final projects. Weekly Online Lecture Assignments: Week 1 Text Reading: Read BUILDING CREATIVITY AND COLLABORATION IN DIVERSE CLASSROOMS Critical Issue: Educating Teachers for Diversity Insensitivity to Physical, Racial, or Ethnic Differences Answer Questions (Open Ended) Describe the cultural, linguistic, and/or ethnic diversity in your classroom. How do you draw on this diversity to promote learning? What learning styles seem to predominate among your students (for example, auditory, visual)? How do you accommodate those learning styles? Watch Video Clips Clip 1: Bank Street College of Education Empowers New Teachers (This old college is teaching aspiring educators new tricks, with a focus on experiential learning, classroom immersion, and mentoring) Clip 2: 10 Big Ideas for Better Classrooms: Striving to Improve Public Education (Using Student examples: Successful examples of key elements in improving public education: Project-Based Learning, Technology Integration, Integrated Studies, Cooperative Learning, Comprehensive Assessment, Emotional Intelligence, Teacher Preparation, Parent Involvement, Community Partners, and Maximize Resources) Clip 3: CREDE Principles Applied to the Re-Invention of Teacher Preparation(Marty Alberg University of Memphis This presentation provides an overview of the application of CREDE principles at three levels: 1.) The University of Memphis teacher preparation classroom; 2.) Middle school classrooms in Memphis, TN through the Three Rs Program; and 3.) The state of Tennessee through the Problem Based Learning component of the Tennessee Board of Regents Teaching Quality Initiative. As do CREDE?based strategies, problem?based approaches to teacher preparation engage pre?service teachers in learning opportunities that challenge their cognitive and problem solving skills; promote learning through cooperation and teamwork; connect teaching with real?world student experiences, skills, and educational needs; and facilitate learning through meaningful, productive activity. Participants will experience problem? based pedagogy through sample cases developed for teacher preparation in Tennessee.) Assignment: Discussion Board: Students must submit one unique comment each week in regards to each of the assigned text reading and reply to a fellow students comments at least twice each week. The comments should relate to the material the text reading discusses. Each comment should be at least three sentences in length. The week ends Sunday at 9:00 p.m. Week 2 Text Reading: Read Linguistic and Cultural Diversity Building on Americas Strengths Preparing teachers for children in poverty: the Nashville district picks up the mantle for qualified instruction in high-needs schools School Leadership and Student Motivation. Answer Questions (Open Ended) If you are familiar with the concepts of the multiple intelligences theory, what steps have you taken to incorporate them in your teaching? In multilevel classes or ones in which proficiency levels are quite varied, how have you differentiated instruction for the range of performance levels? Watch Video Clips Clip 1: Teacher and Student Education In Diversity, part 1 Clip 2: Teacher and Student Education In Diversity, part 2 Clip 3: UDL Guidelines in Practice: Grade 5 Language Arts (A panel of UDL experts takes you inside a diverse urban school to show master teachers applying the principles and guidelines of UDL.) Clip 4: Best Practices through Universal Design for Learning Clip 5: An Introduction to Integrated Studies (Combining academic subjects produces deeper learning and a better understanding of the interrelationships between them) Assignment: Discussion Board: Students must submit one unique comment each week in regards to each of the assigned text reading and reply to a fellow students comments at least twice each week. The comments should relate to the material the text reading discusses. Each comment should be at least three sentences in length. The week ends Sunday at 9:00 p.m. Week 3 Text Reading: Read DIVERSITY AND COMPLEXITY IN THE CLASSROOM Disaggregated Outcomes of Gender, Ethnicity, and Poverty on Fifth Grade Science Performance Educating Students from Generational Poverty: Building Blocks from A to Z Framework for Understanding Poverty Answer Questions (Open Ended) Have you taught special needs students in your classroom? If so, how did you respond to the instructional challenges that they posed? In your experience, how can learning disabilities or learning differences affect learning in a foreign language classroom? What school resources have you found to be helpful when you are faced with making an accommodation that you have not had to make before Watch Video Clips Clip 1: Working With Students From the Culture of Poverty (In their Classroom Instruction That Works research, McREL and Robert Marzano identified nine strategies that can be applied in any learning environment and result in significantly increased student learning. When implemented consistently and correctly, these research-based strategies can provide average percentile point gains as high as 45% on student achievement tests.) Clip 2: Working With Students From the Culture of Poverty 2 (Although most educators are familiar with the Classroom Instruction That Works research, teachers still need help transferring the theory into practice.) Clip 3: Children in Americas Schools clip1 open (Poverty in the classroom) Clip 4: Children In Americas Schools clip2 Poverty (Poverty in the classroom) Clip 5: Children in Americas Schools Clip 3(Poverty in the classroom) Assignment: Discussion Board: Students must submit one unique comment each week in regards to each of the assigned text reading and reply to a fellow students comments at least twice each week. The comments should relate to the material the text reading discusses. Each comment should be at least three sentences in length. The week ends Sunday at 9:00 p.m. Midterm Project Due Week 4 Text Reading: Read Diversity is a Key To Reducing Racial Bias in Schools Diversity Reduces Racial Bias in Schools Strengthening Teacher-student relationships Watch Video Clips Clip 1: High-Performing, High-Poverty Schools Clip 2: Challenging Poverty (Some schools have over 75% of their students living in poverty. Many students are homeless. They may find alternative housing or simply couch hop with friends or relatives) Clip 3: Challenging Teachers (Teachers and students talk about challenges in the classroom.) Clip 4: Challenging Coursework (Students need challenging coursework to prepare them for higher education. High Schools and nonprofits have programs that help lower income students prepare for college.) Clip 5: Challenging System (Minnesota used to be one of the top states in education. That is not true today. And the expectations of what education needs to provide for students futures are more challenging than ever.) Clip 6: Challenging Peers (Peers can help each other succeed or fail. Education is seen by some to be not cool. Some black students feel doing well in school is white so they dont fully participate. Sometimes students can change to a different school or find their own way to succeed.) Assignment: Discussion Board: Students must submit one unique comment each week in regards to each of the assigned text reading and reply to a fellow students comments at least twice each week. The comments should relate to the material the text reading discusses. Each comment should be at least three sentences in length. The week ends Sunday at 9:00 p.m. Week 5 Text Reading: Read When teachers build relationships with students Watch Video Clips Clip 1: Learning on Purpose: Transforming a Good School into a Great School (Wall-to-wall career academies and a transition program for ninth graders have helped create an environment at this Texas high school in which rigorous, relevant education inside and outside of the classroom is the norm for all students.) Clip 2: Teaching Students to Work Together (Integrated curricula, team teaching, and technology tools have built up the academic achievement and self-esteem of these rural Louisiana middle school students.) Clip 3: The Key Learning Community: Cultivating Multiple Intelligences (Swimming against the tide, this K-12 Indianapolis school emphasizes exploration and deep understanding over rote memorization) Clip 4: Principal Derek Pierce on Building Relationships Between Students and Teachers (How a Portland, Maine high school made human relationships the building blocks of high student achievement.) Clip 5: Mr. D TV 1-14-10 Building Relationships With Students Mid-Year (Topic: Reaching out to students you havent built a relationship with. Mr. D TV is a weekly teacher advice vlog from the author of I Want to Teach Forever (teachforever.com). ) Assignment: Discussion Board: Students must submit one unique comment each week in regards to each of the assigned text reading and reply to a fellow students comments at least twice each week. The comments should relate to the material the text reading discusses. Each comment should be at least three sentences in length. The week ends Sunday at 9:00 p.m. Week 6 Text Reading: Read Diversity in America Equal is not Enough Current Issues in Inclusive Education in the Eyes of Children Watch Video Clips Clip 1: Big Thinkers: Howard Gardner on Multiple Intelligences (Edutopia revisits its 1997 interview with the Harvard University professor about multiple intelligences and new forms of assessment.) Clip 2: The Key Learning Community: Cultivating Multiple Intelligences (Swimming against the tide, this K-12 Indianapolis school emphasizes exploration and deep understanding over rote memorization. ) Clip 3: Multiple Intelligences Leave No Child Behind (Edutopia revisits Indianapoliss Key Learning Community to see how things have changed since our first look in 2001) Clip 4: Diversity in Teach For America (Listen as corps members reflect on the importance of bringing diverse perspectives and backgrounds into the classroom.) Clip 5: Teach For America Alums Reflect Assignment: Discussion Board: Students must submit one unique comment each week in regards to each of the assigned text reading and reply to a fellow students comments at least twice each week. The comments should relate to the material the text reading discusses. Each comment should be at least three sentences in length. The week ends Sunday at 9:00 p.m. Final Project Due Discussion Board: Students must submit one unique comment each week in regards to each of the assigned text reading and reply to a fellow students comments at least twice each week. The comments should relate to the material the text reading discusses. Each comment should be at least three sentences in length. The week ends Sunday at 9:00 p.m. Pacific Daylight Time If a student works ahead during the six week course they should still post every week for the automatic scoring software to count the postings. Students are reminded to check the announcement section of the discussion board frequently for items of interest from the faculty. Students are also reminded to use the email, not the discussion board, to ask questions or make comments directed to their facilitator. Methods of instruction: Percentage of Course Credit Video Lectures 20% Textbook/Articles Readings 10% Midterm project 25% Final project 30% Discussion Board interaction (weekly submissions) 10% Participation 5% Grading criteria/system and evaluation activities: A faculty member will be reviewing students answers and providing feedback. Students will be evaluated on their creativity and ability to incorporate techniques from the lecture into the discussion board, research papers, examples, lesson plans and teacher work samples. University Grading Criteria Grade Equivalent 97-100% A+ 93-96% A 90-92% A- 87-89% B+ 83-86% B 80-82% B- 77-79% C+ 73-76% C 70-72% C- 69% or below U Attendance/Participation It is expected that students will attend all instructional sessions, complete all required activities, and field assignments. Students who do not post in the discussion area during the first week of class AND do not notify the instructor in advance will be dropped from the course and may be charged a course drop fee. University Computer Lab/Library Services Please refer to Section VI in the Student Handbook. Disability Services Please refer to Section VII in the Student Handbook. Due dates of major assignments and projects: Midterm Project Due Date: TBA Final Project Due Date: TBA Midterm Project Design for Instruction TWS Standard 4 The teacher designs instruction for specific learning goals, student characteristics and needs, and learning contexts. Task Describe how you will design your unit instruction related to unit goals, students characteristics and needs, and the specific learning context. Prompt Results of pre-assessment. After administering the pre-assessment, analyze student performance relative to the learning goals. Depict the results of the pre-assessment in a format that allows you to find patterns of student performance relative to each learning goal. You may use a table, graph, or chart. Describe the pattern you find that will guide your instruction or modification of the learning goals. Unit overview. Provide an overview of your unit. Use a visual organizer such as a block plan or outline to make your unit plan clear. Include the topic or activity you are planning for each day/period. Also indicate the goal or goals (coded from your Learning Goals section) that you are addressing in each activity. Make sure that every goal is addressed by at least one activity and that every activity relates to at least one goal. Activities. Describe at least three unit activities that reflect a variety of instructional strategies/techniques and explain why you are planning those specific activities. In your explanation for each activity, include: how the content relates to your instructional goal(s), how the activity stems from your pre-assessment information and contextual factors, what materials/technology you will need to implement the activity, and how you plan to assess student learning during and/or following the activity (i.e., formative assessment). Technology. Describe how you will use technology in your planning and/or instruction. If you do not plan to use any form of technology, provide your clear rationale for its omission. Suggested Page Length: 3 + visual organizer Design for Instruction Rubric TWS Standard: The teacher designs instruction for specific learning goals, student characteristics and needs, and learning contexts. Rating  ® Indicator  ¯ 1 Indicator Not Met 2 Indicator Partially Met 3 Indicator Met Score Alignment with Learning Goals Few lessons are explicitly linked to learning goals. Few learning activities, assignments and resources are aligned with learning goals. Not all learning goals are covered in the design. Most lessons are explicitly linked to learning goals. Most learning activities, assignments and resources are aligned with learning goals. Most learning goals are covered in the design. All lessons are explicitly linked to learning goals. All learning activities, assignments and resources are aligned with learning goals. All learning goals are covered in the design. Accurate Representation of Content Teachers use of content appears to contain numerous inaccuracies. Content seems to be viewed more as isolated skills and facts rather than as part of a larger conceptual structure. Teachers use of content appears to be mostly accurate. Shows some awareness of the big ideas or structure of the discipline. Teachers use of content appears to be accurate. Focus of the content is congruent with the big ideas or structure of the discipline. Lesson and Unit Structure The lessons within the unit are not logically organized organization (e.g., sequenced). The lessons within the unit have some logical organization and appear to be somewhat useful in moving students toward achieving the learning goals. All lessons within the unit are logically organized and appear to be useful in moving students toward achieving the learning goals. Use of a Variety of Instruction, Activities, Assignments and Resources Little variety of instruction, activities, assignments, and resources. Heavy reliance on textbook or single resource (e.g., work sheets). Some variety in instruction, activities, assignments, or resources but with limited contribution to learning. Significant variety across instruction, activities, assignments, and/or resources. This variety makes a clear contribution to learning. Use of Contextual Information and Data to Select Appropriate and Relevant Activities, Assignments and Resources Instruction has not been designed with reference to contextual factors and pre-assessment data. Activities and assignments do not appear productive and appropriate for each student. Some instruction has been designed with reference to contextual factors and pre-assessment data. Some activities and assignments appear productive and appropriate for each student. Most instruction has been designed with reference to contextual factors and pre-assessment data. Most activities and assignments appear productive and appropriate for each student. Use of Technology Technology is inappropriately used OR teacher does not use technology, and no (or inappropriate) rationale is provided. Teacher uses technology but it does not make a significant contribution to teaching and learning OR teacher provides limited rationale for not using technology. Teacher integrates appropriate technology that makes a significant contribution to teaching and learning OR provides a strong rationale for not using technology. Final Project Lesson Planning Activity The project will consist of constructing, implementing, and evaluating a lesson plan that incorporates diversity in the classroom. The student should include strategies and techniques emphasized in the course. The assignment should contain the following information: A description of the classroom environment (e.g. grade level, student/teacher ratio, race if known, ELL, etc.) The proposed lesson plan, incorporating strategies and techniques emphasized in the KDS video presentations. The desired or expected outcome of following the new lesson plan. An evaluation of the lesson plan and its effect on student learning, attitude, etc. Did the results match your expected outcome? Why or why not? How do you know? The assignment should be a total of 5-7 pages in length and include 3-5 references. Use APA format: Use the standard Cover Page and submit to your course facilitator. All assignments are done in 12 pt. Times New Roman font and in APA, 5th Edition format. Add a Reference page that lists items of the authors works cited in your document. Use APA format for the items. Scoring Rubric for Assignment Total Value: 100 Points (25% of final course grade) Content of Paper -Value: 70 points Copy of your lesson plan, your reflections. Quality of Writing Value: 20 points Written work shows superior graduate quality in verbal expression, attention to detail, and correct application of the conventions of the English language. In students written work, paragraphing is appropriate with clear thesis statements and supporting details. Sentences are clear and concise. Students vary sentence structure making use of subordinate clauses. Transitional words and phrases are used effectively. Points and ideas are well organized. Word choice is effective. English language conventions are applied correctly (i.e. spelling, capitalization, punctuation, agreement, pronoun usage, sentence structure).   Format Value: 10 points Cover Page, Reference Page and where applicable, citations and references are used correctly and consistently, with clear efforts made to include a wide range of relevant works. For any work requiring citations, students refer to a wide range of suitable sources. All non original ideas are cited correctly and referenced in a reference list. All works in the reference list are cited in the text. Students  should follow the writing format and style as required by the APA Publication Manual, 5th Edition.

Hilton Hotels A Name That Has Been Synonymous Marketing Essay

Hilton Hotels A Name That Has Been Synonymous Marketing Essay Chapter 1 Introduction Overview The hospitality industry has from time in memorial revolutionised to ensure business in this service industry is conducted in a unique way such that at the end of the day, customers get value for their money. In brief, that is Satisfaction. Hilton Hotels, a name that has been synonymous with excellence in hospitality is a hotels and resorts worldwide that goes a notch above and believes that their customers are not only customers but they are their guests. Therefore, ensuring customers stay is memorable has always been paramount and of great concern to Hilton group of Hotels. Furthermore the hotel ensures that they supersede their customers expectations and always guarantees satisfaction. The research focuses on Customer satisfaction in the Hospitality industry with a Particular reference to Hilton London Hyde Park hotel. Located a mile from Oxford Street and the west End, the hotel is one of the distinct, exciting hotels on the city doorstep. The researcher sought to find out the unending process of ensuring and guaranteeing customer satisfaction at this hotel property which forms part of the entire Hilton hotels fraternity. (Hilton Hotels and Resorts, 2010) Customer Satisfaction in Hospitality industry has been the bottom line in earning competitive advantage. It should be of interest to the reader that there has been enormous competition in this industry that is always highly competitive and all Hotels whether for business or leisure strives to ensure they meet and exceed their customers expectations. Meeting Customers expectation ensures customer satisfaction, and that is what all customers look for when they check in at the Hilton- London Hyde Park. Aims and Objectives of the study. This research sought to evaluate customer satisfaction at the Hilton- London Hyde Park. To ensure a clear guideline on how this research was going to be conducted, the researcher developed the aims and objectives which have been outlined below; To review the existing literature on customer satisfaction and add to the body to of knowledge how to ensure customers expectations are met and exceeded in achieving customer satisfaction. To find out competitive advantage that Hilton- London Hyde Park has earned that guarantees customer satisfaction. To investigate on regular customer complaints and ways in which customer complaints are handled at the Hilton London Hyde Park. To recommend suitable ways to ensure good customer care at the Hilton London Hyde Park that would be part of ensuring customers expectations have been met. Research Purpose and Rationale. The main purpose of this study is to independently ascertain in details the process of customer satisfaction at the Hilton- London Hyde Park. When customers needs and expectations have been met, customers are said to be satisfied. It is every customers desire that businesses take their needs and expectations at heart, this in the end has a long term results since it compels them to come back to the business hence becoming loyal. Businesses also benefit by ensuring customer satisfaction. This is evident when the same customers frequent the business daily or regularly, it creates loyal customers who will purchase more and even recommend that business to their friends and colleagues. Its from this fact that the researcher sought to evaluate customer satisfaction at a Hotel that champions it. Hilton -London Hyde Park has been on the fore front in ensuring and guaranteeing customer satisfaction, as a matter of fact the hotels has also been used as a benchmark for other properties that are struggling or yearning to achieve satisfy their customers. The research also sought to tackle customers perception of products and services at Hilton- London Hyde Park. Customers perception is always as a result of what they have experienced first hands at they Stay in the Hotel or what they have heard about the Hotel, the issue of perception cannot be ignored since it affects business performance. Hilton -London Hyde Park has put in place brand standards in every area of operations; this is for the sole reason of ensuring that customers expectations are met and exceeded as well as to maintain a positive image to the customers who are in the Hotel either for business, meeting and conferences or leisure. The researcher therefore was prompted to find out customers perception on products and services at the Hotel. Scope and Limitations Due to lack of funding and inadequate resources to support the project, the researcher focused only on Hilton London Hyde Park out of the hundreds hotels around London. Some of the customers who were presented with questionnaires most of them didnt fill them in because the hotel also provides questionnaires to the guests on arrival. Most of them always felt in a rush due to their busy schedules and lack of time to respond to the customer satisfaction questionnaire. Questionnaires that were returned, some were half filled or poorly filled. The other challenge was lack of information from first time customers at the hotel. On the questionnaires, it showed lack of knowledge and that some customers dont care about customer satisfaction especially those who dont pay for their bills such as business customers. Summary The introduction chapter highlighted the pre amble of this research. This has been achieved by giving a simple synopsis of the research aims and objectives, presenting the background information of the research conducted as well as the importance of the research and all the limitations that were encountered while at it. In the following chapters an in-depth and detailed piece of this work is presented that will shed more light on the various literature and scholarly works that has been carried out on customer satisfaction. Chapter 2 Literature Review 2.1 Introduction In this chapter various scholarly articles on customer satisfaction are going to be examined and compared, further more academic literature on the same will be reviewed and this will help the researcher relate to the research findings. This chapter will highlight various literatures on customer satisfaction and all the factors related to customer satisfaction. It describes in depth how good customer service from business acts as a catalyst in achieving satisfaction. However from this section it will be interesting to note that, not all customers appreciate what businesses does for them and hence the issue on customer complaint which can either be genuine or not. This opens the eyes of the potential reader to note that customers whose expectations are met tend to be satisfied, those whose expectations were exceeded tend to be delighted and those whose expectations were not met at all tend to be dissatisfied, this categorised the various kind of customers as much as customer satisfaction is concerned. 2.2 Who is a customer? There have been various definitions as well about who a customer is, but regardless of any definition its fundamentally clear that a customer is the most important person in any business. Every business must realise that a customer not dependent upon the business but on the contrary the business is dependent upon them since they are the sole reason as to why that business exists and favours the business when they come to buy the products or services that a business offers. Any business therefore knows that the customer is an essential part it, not an outsider. (Robert, 2005) The customer is the person who comes to the business with his needs and wants and its ultimate for that business to fulfil their requirements. A business should also accord every customer the most courteous attention they can give them since the customer is the lifeblood of every business, as a matter of fact Its Important to realise that without the customer any business would have been behind to closed doors. (Don and Martha, 2004) 2.3 Customer Satisfaction A result of good customer care is referred to as customer satisfaction. Customer satisfaction therefore is a derived term that shows the results of offering good customer care in a business. It should be noted that customer care therefore involves the planning of all activities in customer supplier relationship including the pre, during and after stages so as to ensure the customer expectations with regard to transaction process are met or exceeded (Withey and Lancaster, 2006). This clearly shows that for customer satisfaction to be achieved the process towards customer satisfaction starts before the product or a service is offered to the customer. Customer care involves more than just customer service, as a matter of fact; customer service is an important facet of customer care especially in ensuring that customer satisfaction is achieved. The latter necessitates the involvement of every facet of the company marketing and customer related programmes and should affect every single stage of the marketing planning and implementation process (Withey and Lancaster, 2006). Its therefore important for marketing managers to ensure that good customer service is put in place and addressed in the marketing process since this will be part and parcel for ensuring that customer satisfaction is finally achieved. Kotler (2009) approaches customer satisfaction from a different perspective. He refers to customer satisfaction as the customers feeling of pleasure or disappointment that arises from comparing the products perceived performance to their expectations. This means that customers have a certain perception towards every product they use hence its evident that if this products or service doesnt fulfil the customer expectation according to his or her perception about the product there will be dissatisfaction. Furthermore if the performance of the business matches the expectations in which the customer had perceived the product or service the customer is satisfied and if the performance exceeds expectations, the customer is highly satisfied or delighted. Customer Satisfaction therefore starts even before the product or service is provided to the customers, its important to note that every aspect of the business contributes to the overall customer satisfaction. It is vital for all the companies to realise that investing in good customer service and care will result in total customer satisfaction. But as much as companies that are customer focused is concerned will create customer satisfaction, its not the ultimate goal of a business. If a company will reduce the price of the products and service that they offer so as to ensure satisfaction then it means that as much as customers are going to be happy and get satisfaction from lowered price then that means the business may suffer as a result, and when a business suffers all the stake holders will suffer as well. Its reasonable therefore for all the company that seeks to create total customer satisfaction to do so subject to offering acceptable levels of satisfaction to the stake holders given the total results, (Kotler, 2009). Customers form their expectations from various channels. Kotler (2009) explains that the following aspects build up customers expectation; Past Buying experience. Friends and associate advice. Marketers and competitors information and promises. A customer previous or past buying experience can be a great determining factor that can persuade him or her to purchase and repurchase the product. If a product met the customer expectations in the first instance, it is possible that the customer will go back and repurchase that product or service. On the other hand friends and associate advises really count on building up customer expectations, consumers often tend to seek advises on where best to get a certain product or which company offers the best services, from this aspect there is a greater likelihood of the customer to believe his or friends or associates if they have had a first experience with the companys product or services. Lastly Kotler (2009) emphasis on Marketers and competition information and promises cannot be ignored many times the markers raise hopes on a certain product by doing a massive advertisement on that product. Competitors who seek to enlarge their market share are usually ion the spree on luring customers, the sum total of this builds up customer expectations before buying the product. From the companies perspective the dilemma that comes with customer expectations is that if their marketers raise high expectations, the consumers will be disappointed, the need to raise expectations by the company acts as a great marketing tool but can be disastrous if that expectation is not met at all. However if a company decides to set expectations too low, then that means that the company will not attract buyers but the likelihood of customers whose product value includes low prices will be satisfied. Companies should therefore raise expectation and deliver so as to match hence creating satisfaction Kotler (2009). 2.4 Cost of Poor Customer Care (Michael and Steven, 2005) emphasizes that if a customer expectation at any point of the customer relationship is not met, the result will customer dissatisfaction. These consequences can be mild or worse depending on the circumstances given. Most of the dissatisfied customers tend to complain to the company, others decide to stop purchasing from the same company, however the worst of dissatisfied customers are the ones who bad mouth the company especially if they were treated in a way that did not favourable to them, this kind of customers spread the news and unfortunately bad news travel faster than good new hence these might have negative impact to the company. (Michael and Steven, 2005) further confirms that dissatisfied customers with bad experiences are twice as likely to tell others as the good experiences customers, this pointer indicates the extent to which lack of satisfying customers expectation can lead to. Its important for business to realise that maximizing customer sa tisfaction gives them a competitive edge to exist in the market, customers are faced by many similar products as well as complimentary product, which makes it easier for them to switch to another product if they are dissatisfied in any way. 2.5 Benefits of Good Customer Care Contrary to a dissatisfied customer, a customer who is satisfied is a major asset to the business. The business can be rest assured that they will come back and in the long run become loyal customers (Lancaster and massingham, 2010). This explains why most customer focused companies are setting up loyalty programmes that seek to reward customer in order to woo them to be loyal and keep them in the business. The value of maintaining loyal customers is immeasurable to a business; it affirms the business that there will be repurchase from the loyal customers and at least a good word will pass around from them, which is a consequence of good customer care. The cost of acquiring new customers as opposed to maintaining the existing ones is very high, and every business primary goal is to minimise cost as well as maximizing profits. Good customer care ensures that business maintains its regular customers and still maximize on the loyal customers (Lancaster, 2010) 2.6 Loyalty from Regular Customers This is the act of particular customers returning to make purchases on the same product and services and choosing the same business for their purchases. A repeat purchase is another benefit of good customer care. Customers who are impressed and whose expectations are met will end up buying from the same business from time to time, this gives the business leverage when it comes to competitive advantage Below is a ladder of customer loyalty. From the above diagram, the suspect is the lowest level of the relationship ladder whereby the suspect includes everyone who might buy the product or service, a prospect is one who has the potential of buying your product or service while customers have purchased either a product or service from you and have the potential of buying it again, clients are those who do come back and then lastly but not least the advocates are those who market a product or service on behalf of your behalf. (Smith, 2006) 2.7 Referrals from Customers When businesses make sure that all their customer expectations have been met, they are indirectly marketing themselves to the potential buyers. Regular customers of any organizations always advise potential buyers about the products and services offered by that business. It is a common practice for satisfied customers to tell others especially their friends and colleagues about the exemplary service they received from particular business. This boosts the business in a ways that it even reduces on its costs of advertising since the outcome of good customer services is that word is spreading about what customers perceive on the products and services that are being offered. Referrals are more credible than advertising, while advertising convinces the potential buyer to buy a product that not been tried by the potential buyer, referrals offer a firsthand advise from an individual who has had a good experience with the companys product. Therefore its evidently clear that good customer care gives birth to loyalty that generates referrals which is a benefit to the business in terms of maximizing profit. 2.8 Customer Retention A business that meets customers expectations and surpasses those expectations and remains consistent in its customer care tends to retain those customers. These are the type of customers who will be loyal to the brand or the business in terms of purchases. Customer retention is as simple as making sure that the loyal customers are given all the reasons to buy the product again and again either by giving them incentives or by introducing a loyalty programme that will be rewarding them and earning them points every time them make a purchase. Most of the companies have implemented strategies that allow the marketing department to take care of their customers so as to make sure they are faithful to the brand in order to create retention. It should be noted that customer retention is a process that takes time since customers tend to judge the ability of a company to be consistent in being good to them. Its highly advised that the companies should rethink about their ways in which they ret ain their customers since in this competitive age a competitive strategy goes hand in hand with ensuring a market share is maintained and increased. 2.9 Steps in Customer Satisfaction Encourage face to face dealings. Dealing with customers face to face can be outright scary for any sales or company representative if they are doing it for the first time. However the results can reward handsomely and moreover the nervousness ceases with time. Depending on the kind of business that a company is operating its vital for the marketers as well as the sales team to go out and meet their customers face to face so as to get a firsthand experience and to create the business bond. It is advised that when meeting the customers calmness and confident are the two characters that need to be utilized. Listen to them and ask them what they need. It is believed that if a potential client in a business spends over half the meeting doing the talking, the company is on the way to making the sale. Face to face dealings is therefore paramount in dealing with your customers. Respond to messages promptly. Customers always want their queries and questions about a product or service to be answered promptly or as soon as possible. It is very unprofessional to keep customers waiting for a response that takes ages before its replied. Its also advised that even if the query cannot be answered at the exact time the courtesy of letting the customer know that their query has been received and will be attended to as soon as possible will be indispensable. Customers feel appreciated when their queries have been attended to and someone has taken their time to. Be Friendly and approachable. Customers always want to deal with someone who they can talk to and even relate in a friendly manner, this breaks down all the business formality and creates a conducive atmosphere to do business. Its very important to be friendly and courteous and to make them feel that they are part of the business and can be helped out when in need, this gives them some emotional security to know that they can always count and rely on the business. It should be noted that as much as some customers are annoying and would like to take advantage of every situation, its critical that you keep a positive outlook as well as give them feedback as best as you can while maintaining politeness and courtesy. Have a clear defined customer service policy. Every company that is customer focused understands the value of implementing customer service policy for efficiency in handling customers. It not only saves time but serves as a competitive advantage for the company as far as customers are concerned. Customer service policies are rules and guidelines that a company sets up for the purposes of ensuring customer services are handled in the most appropriate manner that it deserves. Its the procedural process in which customers queries are handled and this procedures outline the steps in which certain steps should be taken if the usual way doesnt work out. Customers should know what kind of steps they should take when making an inquiry since they find it annoying to be transferred to from the staff to the supervisor, to the manager who will then fail to solve it. A clear defined customer service policy therefore ensures that the company takes into consideration the needs of the customers as w ell as saving time for the company. Anticipate clients needs. Anticipating clients needs is a very high level of customer and company relationship that not many companies achieve. But it is evident that they companies that can boast about knowing and anticipating customer need can boast as well about the great rewards that yielded from it. This refers to a pro active nature of the company to look beyond what the customers wants and spoil them for what they wish to have without charging them any extra penny. It refers to a level where the company takes an insight into the customers needs and supersedes it. This act of anticipation to the customers needs will be used to spread good word about the company and the results will be referrals since many would love to be treated the same way. Honour Promises. Companies sell their products and services by promising amazing rewards from purchase of their product and services. It is empirical that this promises should be honoured otherwise the consequences can be daunting. Customers always want to make sure that they relate to the company that promises and delivers the promise. Lack of delivering promises can cause dissatisfaction and customers can bad mouth the company. Most importantly the company might suffer from lack of purchases that will eventually result to low profitability as well as losses. Benefits on products purchase, services on goods bought, meeting deadlines on projects and even charging for the amounts quoted are examples of keeping promises to the customers. 2.10 Monitoring Customer Satisfaction It is important for companies to monitor satisfaction since its the only way they can be able to know factors that shape customer satisfaction and from this they can be able to know what areas to improve on so as to ensure customer satisfaction is achieved by the company. Kotler (2009) argues that the relationship between customer satisfaction and loyalty is not proportional, the level of customer satisfaction varies from customer to customer hence its evidently clear that the lowest level of satisfaction can be characterised by customers who can find it easy to switch since as much as their expectation have been met, they still feel there is a better product out there and this means they can easily switch. The other level which is a bit higher than the lowest level of satisfaction refers to customers who are fairly satisfied and are likely to buy again as well as talk good about the company and the products. The level that is ultimate in customer satisfaction is where the customer is delighted, at this level there is an emotional attachment to the company and not just a rational one. Companies are therefore advised to always aim to achieve maximum satisfaction since its the only sure way of ensuring repeat business in the company. Measuring customer satisfaction will allow a company to be able to recognise what makes customers attain different degrees of satisfaction. Kotler (2009) lists several measurement techniques which include; Periodic Surveys. Customer loss rate. Mystery shoppers. Periodic surveys refers to ways in which companies track customer satisfaction by sending customers survey questionnaires to measure level of satisfaction as well as to know whether the customers can repurchase from the business again. Customer Loss rate is another way of monitoring satisfaction where the business tracks the lost customers and seek to find out why they dont purchase any more of the companys product or why they switched to a different brand. A mystery shopper has been a new trend that is first hand and that gives evidence on buyers experience. This method involves hiring potential customers to pose as customers so as to get the experience of how customers are helped and treated by buying the companys product in comparison with the competitors product. Additionally it should be a caution to companies that are complacent with their achievement on performance of customer satisfaction. They are highly always advised to monitor competitors performance in this areas since what might seems satisfactory to a company, might mean a low mark to another company. This is evident since some companies set a certain target of ensuring customer satisfaction is achieved and when achieved and possibly surpassed, they tend to relax and be comfortable not knowing that their competitors bench mark is even higher than what they are aiming to achieve. Companies should therefore do everything as possible to monitor customer satisfaction for purposes of efficiency. 2.11 Customer Complaints. Customers always look forward to companies to fulfil their expectations once they go there to make a purchase. Customer complaints refer to grievances placed by the customers if they are disappointed by lack of companies in fulfilling their expectations. Some companies have always been mistaken to measure customer satisfaction by analysing customer complaints; this is wrong and ineffective since a customers perception about a product or service starts even before a purchase is done. Jobber and Lancaster (2009) said that perception is a complex process by which people select, organise and interpret sensory stimulations into meaningful picture of the world. The process might be used to sort out the masses of stimuli that could be perceived into manageable amount. So even before the customer makes a purchase there has been a perception about the brand. 2.12 Benefits of Customer Satisfaction A company that ensures customer satisfaction is achieved is at the verge of enjoying benefits that is linked to it. (Vadim, 2010) highlights the benefits of customer satisfaction as; Highly satisfied customer generally stays in the business longer. When customers needs are totally met the tendency is that the customer will stick to that business more and more since he or she will always want the expectation to be met. This in turn will be an advantage to the business since there will be repeat business that will favour profitability. Less sensitive to price. Customers who normally stick to a particular business have a perceived value as well as firsthand experience on the companys products and services, its an advantage therefore to the business since anytime there will be a change it the price structure or a price quote, the business will enjoy the fruits of loyalty. Pays less attention to competing brands, a company can boast of having a market niche that does not pay keen attention to the competitors because of the relationship they have with a company that delivers and gives them satisfaction. Most customers are always happy why they realise they have a shoulder to lean on and thus shunning away any competitor trying to convince them otherwise. 2.13 Influence of Customer Satisfaction. Customer satisfaction influences the whole company as well in terms of the daily running of the marketing activities which are costly. Marketers are therefore left with a challenge of maximising profits, ensuring customer satisfaction is achieved and guaranteed as well as costs are minimised as soon as possible. 2.14 Summary. Customer service is a practiced art that takes time and effort to master. All one needs to do to achieve this is to sit back and reverse roles with the customer. What would you want from your business if you were the customer? How would you want to be treated? Treat your customers like your friends and theyll always come back. In conclusion the customer is the most important person in any business and if it was not for the customers the business wouldnt be established in the first place furthermore customer satisfaction basically ranges from industry to industry and in this research the researcher will be able to know customer satisfaction in the Hospitality Industry. Chapter Three Research Methodology 3.1 Introduction In the prior chapter, customer satisfaction was clarified conceptually and clearly outlined by use of the available literature the researcher was able to compare notes to. From the literature reviewed it is evident that customer satisfaction is a product of good customer care in every business, further more from the literature the researcher was able to categorise customers in three categories ; Dissatisfied, Satisfied and Delighted customers. In this chapter, the researcher outlines how this research was conducted in order to evaluate customer satisfaction at Hilton-London Hyde Park Hotel. The chapter opens up by outlining the research aims and objectives so as to keep abreast with the main reason as to why this research was conducted, more so by outlining the aims and objectives, the researcher is able to have a clear guideline on the use of relevant research philosophy to be used as well as the research approach to be put in place. In addition, an effective research strategy had to be inculcated by the researcher so and to ensure that data collected was credible and would be able to give the researcher the desired results; this chapter explains in depth the use of the research strategy used in this case. Towards the end of this chapter the research explains the data collection method this research employed as well as putting ethical consideration into perspective. Last but not the least the chapter discusses the advantages and disadvantages of this research methodology. It should be noted that lack of a clearly defined methodology may lead to the wrong collection of data that can be tendered irrelevant to the research report, its therefore highly important for researchers to have a critical analysis of the broad research methods and select the appropriate to be used in their research. 3.2 Research Aims and

Ion Channels Affected by LSD :: Hallucinogens Drugs Essays

Ion Channels Affected by LSD Research with LSD has been very limited by two major factors: lack of human subjects and laws against it as a controlled substance. These deterrents have caused a big hole in what can be discovered about this hallucinogen at the ion channels it affects and in turn those effects on inhibitory and excitatory potentials of the cell. It was difficult to obtain clear explanations about exactly what was going on at the neuron level. Later it was discovered that most experiments were carried out on rodents. This may not sound like it is such a bad thing because human subjects were not being put in positions where their health could be affected by the drug, but in fact there is a slight difference in rodent and human brains. LSD affects a serotonergic receptor type 2A (5- HT2A), which is different in rats to humans in its structure and activity, and behavior "may not strictly parallel those in humans" (Nichols, 2004). This could cause researches to get different results in what they would see in experimental rats and to what may actually be happening in humans. Another deterrent that has somewhat slowed down the process of understanding LSD at the neuron level is the law. LSD is scheduled as a controlled substance; Schedule I, to be exact, which means that it is illegal to posses, sell, or buy without a DEA license. You can imagine what would happen if a researcher was caught with a substantial amount of LSD, and possibly the difficulty in obtaining a license that will allow someone to posses a powerful illegal substance. These things are exactly what will repel researchers from using such a substance. The only almost certain aspect of LSD is that it has a similar chemical composition as serotonin (5-HT) and will especially act on 5-HT2 receptors. However, LSD is the only known hallucinogen to bind to dopamine receptors. It will activate postsynaptic dopamine receptors if the dose is high enough to do so. LSD also binds to alpha-adrenergic and beta-adrenergic receptors that are involved sympathetic nervous system control of smooth muscles. It is also a competitive antagonist at histamine receptors and will produce inhibitory messages. LSD also acts mysteriously on the visual cortex. At low doses, LSD will stimulate the visual cortex and higher doses will inhibit this area. LSD research has flipped it from being an antagonist to an

Essay on Pride and Prejudice as Romantic Novel and Romantic Criticism

Pride and Prejudice as Romantic Novel and Romantic Criticism       To a great extent, Jane Austen satirizes conventional romantic novels by inverting the expectations of "love at first sight" and the celebration of passion and physical attractiveness, and criticizing their want of sense. However, there are also elements of conventional romance in the novel, notably, in the success of Jane and Bingley's love.    The first indication of Austen's inversion of accepted romantic conventions is Elizabeth and Darcy's mutual dislike on first sight. However, Jane and Bingley fall in love almost immediately, and the development of their romance follows conventional romantic-novel wisdom, down to the obstacles in the form of Darcy's and Bingley's sisters' disapprobation (the typical disapproval of the Family) and the attraction between the rich young man and the middle class maid. Their Cinderella story ends in happily-ever-after, as does Elizabeth's and Darcy's. Elizabeth's defiance of Lady Catherine recalls Meg's defiance of her aunt in Little Women, and Darcy's willingness to accept Elizabeth despite the inferiority of her connections is a triumph of conventional romantic-novel expectations.    One of the most striking examples of Austen's satire is her emphasis on reason, as opposed to the wanton passion lauded into the bulk of romantic novels. Lydia and Wickham's marriage is seen as a triumph of their "passions" over their "virtue", and she is certain that "little permanent happiness" can arise from such a union. This is exemplified by Wickham's continuance of his extravagant habits, and the degeneracy of any feelings between them to indifference. The indifference Mr Bennet has for his wife, and the unsatisfactorine... ...Holmes & Meier Publishers, Inc., 1983. Jane Austen Info Page. Henry Churchyard. U of Texas, Austin. 23 Nov. 2000.   Ã‚  Ã‚  Ã‚   <http://www.pemberly.com/janeinfo/janeinfo/html>. Kaplan, Deborah.   Structures of Status: Eighteenth-Century Social Experience as Form in Courtesy Books and Jane Austen's Novels. Diss. University of Michigan, 1979. Monaghan, David.   Jane Austen Structure and Social Vision.   New York: Barnes & Noble Books, 1980. Poplawski, Paul.   A Jane Austen Encyclopedia.   Westport, Connecticut: Greenwood Press, 1998. Reidhead, Julia, ed. Norton Anthology of English Literature vol. 7, 2nd ed. New York: W.W. Norton & Company, 2000. Ward, David Allen. "Pride and Prejudice." Explicator. 51.1: (1992). Wright, Andrew H. "Feeling and Complexity in Pride and Prejudice." Ed. Donald Gray. New York: W.W. Norton & Company, 1966. 410-420.